How can I set Individual Tags?
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STEP 1: First go to SETUP > SET GOOGLE CREDENTIALS.
STEP 2: Select the option "Individual Tags" ( in blue ), make sure that the "Active" box is ticked and insert the Google Analytics Code, as shown on the image below:
Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. You can then share the insights that matter with your whole organization.
To set your Google credentials to track your website, please click here.
To help you set "Google Tag Manager", please click here.
STEP 3: Under the Set Google Credentials area, the hotel will be also able to set the following:
- Adwords Booking Conversion Code
- Adwords Contact Conversion Code
- Google Webmaster Central
- Other Booking Conversion URL(s)
STEP 4: After setting the analytics data in the system, please make sure you save this information by clicking on the button.
STEP 5: ( For Website clients only ) After saving the above changes you need to click on WEBSITE tab and click on PUBLISH ALL CHANGES.
Adwords Booking Conversion Code
With this feature the Hotel will be able to track how many clients that clicked on your campaign have completed a reservation.
Adwords Contact Conversion Code
With this feature the Hotel will be able to track how many clients that clicked on your campaign have sent you a contact request ( clients with a GuestCentric website, through the page "Contact Us":
Google Webmaster Central
Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.
Other Booking Conversion URL(s)
With this feature, hoteliers can track how many users have clicked on the marketing campaigns present in all the different external channels, from TripAdvisor to Expedia, and decided to make a reservation on GuestCentric’s booking engine.
This allows managers to test the effectiveness of their campaigns by thoroughly analyzing how much of your investment has been converted into reservations.