Connect GuestCentric with GTM
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Connect GuestCentric with Google Tag Manager (GTM)
Setup > Marketing > Google Credentials
GuestCentric application is ready to be connected with your own Google Tag Manager account. Keeping things simple for your hotel, you just need to have the Container ID on the Google Credentials area of the Guestcentric backoffice, without having to edit the HTML code.
STEP 1: Collect your GTM container ID More information
STEP 2: Add your container GuestCentric google credentials
Setup > Marketing > Google Credentials > Select "Tag Manager" > Active should be selected > paste your Container ID
STEP 3: Republish website
To speed up the process of embedding your container ID on the website or booking engine, please re-publish your website
Guestcentric Google Tag Manager (GTM) integration provides 8 custom events that can be used as triggers to fire GTM tags.
Events should be configured on the triggers as "custom events".
Please note that events are case sensitive configuration - should be written exactly how is described on the table below.
booked Booking engine conversion (reservation)
contacted Website contact form conversion
selectoffer Offer selected on the booking engine
expanndpromo Promotion/Rate plan expanded on the booking engine
booknow Book now clicked on the booking engine
cancelnow Canceled booking engine checkout
bookproducts Add-ons booked
cancelproducts Skipe Add-ons
- Please note that variables are case sensitive - should be written exactly how is described below.
Events: Selectoffer, expandpromo, booknow and cancelcheckout
E-cards related with this topic: Setup up GTM and GA4
- We use Google Analytics standard setup and best practices according to Google Analytics 4
- This e-card aims to help our customers speed up the setup process for GTM and GA4, but this is a suggestion of a potential setup
- Our team does not configure, support, or manage GA4 and GTM accounts