How GuestCentric integrates with Google Analytics and Google Tag Manager?

Before we go into detail on how these tools integrate with GuestCentric and how you can work with both at the same time, it is important to understand the difference between them and how they integrate with our system:

What is Google Analytics:

Google Analytics is one of the most popular digital analytics software. It is Google's free web analytics service that allows you to analyze in-depth detail about the visitors on your website and booking engine. It provides valuable insights that can help you to shape the success strategy of your business.

How does it work:

There is no need to insert a piece of code into the website header or footer because GuestCentric injects the UA* on the website and booking engine for you.

UA = The Analytics snippet is a small piece of JavaScript code that you paste into your pages. It activates Google Analytics tracking by inserting ga. js into the page. To use this on your pages, copy the code snippet below, replacing UA-XXXXX-X with your web property ID.

See more details on this integration here

Pro tip: If you want to make sure your Google analytics is correctly set up on your website or booking engine download google tag assistant extension for your browser here  

Note: Our Google analytics UA will always show up as we need to have it injected on all our clients in order to populate data on your dashboards

What is Google Tag Manager:

Google Tag Manager (GTM) is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website/booking engine without having to insert the code directly on the html.

GTM does not replace Google Analytics. Instead, it helps users to easily add Google Analytics tracking codes (tags) to your website, deploy GA event code snippets and define rules, when each tag must fire.

How does it work:

There is no need to insert no piece of code into the website header or footer because GC injects the GTM on the website and booking engine.

GTM Container = The Google Tag Manager container snippet is a small piece of JavaScript and non-JavaScript code that you paste into your pages. It enables Tag Manager to fire tags by inserting gtm. js into the page (or through the use of an iframe when JavaScript isn't available).

See more details on this integration here

So you are probably wondering if it's possible to have both of them active at the same time on GuestCentric under the google credentials area and the answer is: No

You can only have either Google Analytics active or Google Tag Manager set so you must choose which one you want to set active in GuestCentric. But no need to worry as if you choose to have Google Tag Manager active on our side there's still a way to have your analytics working and receiving data:

In order to set up that configuration you need to create a tag on Google Tag Manager to retrieve data from your Google Analytics account. Something like this: