How can I track and follow my potential guests?

STEP 1: First you need to go to the SOCIAL MARKETING tab.

Under this tab you will have access to 3 different menus, such as REPUTATION; TWITTER CENTER and TOOLS.

STEP 2: After defining the relevant keywords go to your TWITTER CENTER and under the GUEST FINDER menu check whether you have already tweets according to the keywords you defined, as displayed below.

From this area you will be able to reply your potential guests, re-tweet and follow these twitters.