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How can I check my Booking Engine Analytics?

HOME > DASHBOARD AREA > How can I check my Booking Engine Analytics?

 

The hotel can access to different reports/ analysis regarding their Booking Engine performance.


 

STEP 1:  Click on the DASHBOARD tab. 

 

 

STEP 2:  On the left navigation menu, select BOOKING ENGINE ANALYTICS.

 

The Hotel is able to check the following fields:

  • Last 30 daysbooking engine analytics from the last 30 days
  • Last monthbooking  engine analytics from the last month
  • Searchessearches made on the booking engine
  • Revenue - revenue received through the booking engine
  • Room nightsnumber of nights stayed in the hotel, received through the booking engine
  • Conversionconverted reservations obtained through the booking engine
  • Per channel converted reservations obtained through the booking engine, per channel
  • Per referrerconverted reservations obtained through the booking engine, per referrer

 

Last 30 days and Last Month

  •  The Hotel is able to check visits done to the booking engine from the last 30 daysLast month and/or by choosing the date in the calendar icon:

 

  A Booking Engine Analytics tab will open where you can check the following:

 

 

  • Pageviews - number of pageviews in the selected period of time
  • Unique Pageviews - 
  • Average Time on Booking Engine - average time spent in the booking engine
  • Bounce Rate % - 
  • Conversion Rate % - 

 

 

  Below the graphic you will find the following  panels 

 

 

  • Top guests - it will display guests that have generated more revenue;
  • Top offers booked - the hotel most profitable room;
  • Website visits by country - top of the booking engine visits, by country.

 

  

Searches | Revenue | Room nights | Conversion | Per Channel | Per Referrer

 

The above 6 Reports will display information regarding Browsers, Shoppers, Bookers, number of Searches, Revenue analytics about the Booking Engine.

 

  • Browser: User that landed on Booking Engine only;
  • Shopper: User that did at least one search;
  • Booker: User that made a reservation;
  • Searches: Any user interaction in Booking Engine (click a room, change month on calendar, select periods in calendar).

 

In each report there is "Per stay" and "Per Booking Date" analytics and you can select the relevant buttons:

 

 

PER STAY DATE

  • Date range will include check-in/check-out dates within the selected period on the calendar, which means that it only includes the value for the nights inside the selected period.
  • For example, if a reservation has check-in date at 29 of November and check-ou at 5 of December, if the report is related to November it will only include the value for 2 nights.

 

PER BOOKING DATE

  • The total of the reservation is considered for the final result.

 

 

- SEARCHES

 

  • Number of bookings - total number of reservations made
  • Number of searches - the amount of searches made
  • Searches with availability - were those searches made with availability
  • Missed opportunities - searches made with no offer availability
  • Availability effectiveness (%) - searches with availability vs number of searches made
  • Searches per shopper - number of searches vs number of shoppers

 

- Revenue

 

  • Booked - total amount of revenue
  • Searched - total amount of revenue searched

            - once an offer is selected this will start counting

  • Average search - searched revenue vs number of searches made with revenue
  • Potential lost revenue - searched revenue minus booked revenue

 

Note:

  • Taxes, addons, fees are not being considered in Revenue. Only the room rate x number of Rooms.

  • There will be revenue records that already existed and therefore it will be showing.

 

 

 

 - Room Nights

 

  • Booked room nights - number of nights of a booked reservation
  • Searched room nights - number of nights of each search made
  • Average search (room nights) - number of searched nights vs number of searches made
  • Potential lost room nights - searched room nights vs booked room nights

 

 

- Conversion | Per Channel | Per Referrer

 

 

  • Browsers - number of times an user landed on the Booking Engine
  • Shoppers - number of times the user did at least one search
  • Average searches per shopper - number of searches vs number of shoppers
  • Bookers - number of reservations made (not including the amount of rooms)
  • Average searches per booker - number of searches vs number of bookers
  • Conversion Ratio Range - number of bookers vs number of browsers

 


ATTENTION:

  • This report does not include bookings with status: CANCELED / DELETED / INQUIRY / ACTION NEEDED

  • You can also export the report results to excel, by clicking on the relevant button at the top right corner of the report .

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